Africa Merchant Capital

Africa Merchant Capital is a boutique corporate finance advisory firm dedicated to the high growth markets of Sub-Saharan Africa, with offices in London and Cape Town. We created Arelion the lion as the key identifier of their new brand. Taking a composed step forward he symbolises the pride Africa Merchant Capital take in their approach. The wider visual identity captured the rich, natural colours of the Sub-Saharan Africa region, and was applied across a suite of print and online collateral.

The company has since diversified into three niche sectors; Advisory, Investment Management and Trade Finance. The versatility and foresight we applied to the initial branding process enabled them to do this seamlessly.