Wings Over Everest is the dream of George Almond to reenact the 1933 flight over Everest. With construction of a replica Westland biplane underway George contacted Carabiner to create and develop a a brand for Wings Over Everest that would assist in elevating the project to a higher level and potentially attract further investment in the adventurous project. The 'Pioneering Spirit' emblem is a redraw of the existing logo and is substantiated as a brand through typographic crafting, colour palette and supporting graphic elements.
The Wings Over Everest crafted logotype
The Wings Over Everest 'Pioneering spirit' emblem
Secondary version where the emblem minus contained typography sits proudly above the logotype
Mono version of the Pioneering Spirit emblem
Wings Over Everest business cards
The reverse of the cards feature iconic Everest quotes and photography
Rivet detailing graphic elements in practice on the business cards