Wings Over Everest is the dream of George Almond to reenact the 1933 flight over Everest. With construction of a replica Westland biplane underway George contacted Carabiner to create and develop a a brand for Wings Over Everest that would assist in elevating the project to a higher level and potentially attract further investment in the adventurous project. The 'Pioneering Spirit' emblem is a redraw of the existing logo and is substantiated as a brand through typographic crafting, colour palette and supporting graphic elements.