Identity for That Device Company, a London-based start-up that produces software programmes that simplify using the internet for the "older-than-fifty" generation!
Taking inspiration from the company founder's comments that he used Post-It notes to 'Conceal and reveal' elements of the screen when teaching his mother how to use the internet
Sketches showing the formation and structure of the proposed icon
Development of the final icon taking the form of the folds and incorporating the shading and curve
The 'Conceal and Reveal' icon is based on that very concept. Concealing the confusing and revealing the obvious!
The master logo with the 'scribble' typography
The master logo across the brand colour palette. Different colours used to represent different packages.
The scribble typography used to display bold marketing messages