Acadiant develop software to help people better understand their business. Using new technologies developed for social networks and big data, they bring light to communication and analysis within the management of companies.
We worked with Acadiant to help define the right proposition, and then create a brand to represent it. Acadiant’s ethos is to “Illuminate relevant data at the right time”. We created an identity system that encapsulates this, both in the simplicity of the Acadiant ‘A’ icon and how the system expresses itself across all collateral. The design of the user experience was of paramount importance, ensuring clarity of both input and output, so the technology can be used to its full potential.