Buchler Barnett Spencer is an investment and finance advisory company working in the real estate sector. A logo already existed that identified the company, but the partners recognised that it required detailed refinement and considered execution across all internal and external collateral to align it with their vision and growing reputation of high standards of practice.
Taking the existing logo, we redrew it to a precise grid, rebalanced its proportions and created bespoke accompanying typography reflecting its subtle characteristics. We established a colour palette and graphic standards to ensure consistency across the whole brand. The new work was executed across a suite of collateral including stationery, presentation documents and a new website.