A logo already existed that identified the company under its previous name of Buchler Barnett Spencer. The partners wished to retain the icon but recognised that it required detailed refinement. They also recognised the new brand as a whole required considered execution across all internal and external collateral to align it with their vision and growing reputation of high standards of practice.
Taking the existing icon, we redrew it to a precise grid, rebalanced its proportions and created bespoke accompanying typography reflecting its subtle characteristics. We established a colour palette and graphic standards to ensure consistency across the whole brand.
The fresh and refined brand was executed across a suite of collateral including stationery, presentation documents, brochures and a new website.