BBS Capital - Carabiner Partners

Challenge

A logo already existed that identified the company under its previous name of Buchler Barnett Spencer. The partners wished to retain the icon but recognised that it required detailed refinement. They also recognised the new brand as a whole required considered execution across all internal and external collateral to align it with their vision and growing reputation of high standards of practice.

Solution

Taking the existing icon, we redrew it to a precise grid, rebalanced its proportions and created bespoke accompanying typography reflecting its subtle characteristics. We established a colour palette and graphic standards to ensure consistency across the whole brand.