Establishing the look
In order to reflect EA's overall purpose and beliefs as well as the aim of the event, we worked closely with its existing logo and brand assets, refreshing them for the event with boldness and brightness to create a clean and contemporary style which could be applied across all the event collateral in both a creative and meaningful way.
Levels and content
Our creativity was underpinned by a logical planning process which was essential to ensure that the event collateral appealed to its target audience in terms of content, guidance and attractiveness. In the book, this involved structuring and ordering the review into tiers to reflect levels in gaming; and this strategy was mirrored in the other collateral.
EA's marketing team and the media agencies participating in the event provided very positive feedback on the look, clarity and flawlessness of the 56 page book, which was provided to all event participants, along with a tote bag and USB card containing all the review's digital components.