EA

Electronic Arts is a world leader in digital interactive entertainment. It develops, publishes and provides games, content and online services for internet-connected consoles, mobile devices and personal computers; and has over 300 million registered players.

EA commissioned us to develop an identity and create a range of collateral, including a review book, for an event for media agencies who would participate in EA’s pitch process at its headquarters in Redwood City, California in February 2019.

Establishing the look

In order to reflect EA’s overall purpose and beliefs as well as the aim of the event, we worked closely with its existing logo and brand assets, refreshing them for the event with boldness and brightness to create a clean and contemporary style which could be applied across all the event collateral in both a creative and meaningful way.

Levels and content

Our creativity was underpinned by a logical planning process which was essential to ensure that the event collateral appealed to its target audience in terms of content, guidance and attractiveness. In the book, this involved structuring and ordering the review into tiers to reflect levels in gaming; and this strategy was mirrored in the other collateral.

Result

EA’s marketing team and the media agencies participating in the event provided very positive feedback on the look, clarity and flawlessness of the 56 page book, which was provided to all event participants, along with a tote bag and USB card containing all the review’s digital components.