Goodform required a new brand to better encapsulate their proposition and market position, we worked closely with them to achieve this. After research and consultation into Goodform’s working practices and methods we created the “Always” concept which symbolises their continually innovating, adapting and improving approach.
Visually, the Always concept is anchored by the Icon, representing a smooth, all-encompassing flow through the Goodform wordmark by connecting the two ‘o’ characters. Verbally, a series of “Always…” statements and service introductions weaves the concept through all communication.
We executed the new brand across a range of collateral in preparation for a launch to the industry and clients, both existing and new.