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Goodform

Goodform is one of the UK?s leading sports marketing companies, successfully applying their award-winning expertise to help sports clubs, governing bodies and organisations better understand, engage with and grow their audience and fan base.

Challenge

Goodform required a new brand to better encapsulate their proposition and market position, we worked closely with them to achieve this. After research and consultation into Goodform?s working practices and methods we created the ?Always? concept which symbolises their continually innovating, adapting and improving approach.

Solution

Visually, the Always concept is anchored by the Icon, representing a smooth, all-encompassing flow through the Goodform wordmark by connecting the two ?o? characters. Verbally, a series of ?Always?? statements and service introductions weaves the concept through all communication.

Result

We executed the new brand across a range of collateral in preparation for a launch to the industry and clients, both existing and new.

If you would like to learn more about us or are interested in discussing a new project, please get in touch.

Connect

Carabiner Partners Ltd
302 Metal Box Factory
30 Great Guildford Street
London
SE1 0HS

+44 (0)20 8427 4648

london@carabinerpartners.com
© Carabiner Partners Limited 2021 Graphic Design and Branding Consultancy, London UK