Goodform is one of the UK’s leading sports marketing companies, successfully applying their award-winning expertise to help sports clubs, governing bodies and organisations better understand, engage with and grow their audience and fan base.
We worked with Goodform to craft a new brand to better encapsulate their proposition and market position. After research and consultation into Goodform’s working practices and methods we created the “Always” concept which symbolises their continually innovating, adapting and improving approach. Visually, this is anchored by the Always Icon, representing a smooth, all-encompassing flow through the Goodform wordmark by connecting the two ‘o’ characters. Verbally, a series of “Always…” statements and service introductions weaves the concept through all communication. We executed the new brand across a range of collateral in preparation for a launch to the industry and clients, both existing and new.