Working with the new brand palette we established the initial creative direction, which included creating a typographic name lock-up and the careful selection of imagery and assets.
Mapping out the content
After establishing the initial creative, we set about mapping out the content for the book in a clear and intuitive manner, that would allow readers to easily follow the process and their key deliverables.
The finished book featured one of HSBC?s new hero brand images, with their iconic Hexagon mark highlighted with a UV varnish finish. We also created an online resource platform for use by participating agencies and a suite of items for the day of the pitch, including branded tote bags.