ID Comms

ID Comms is a leading provider of first-class media expertise, consulting and resources to global brands, founded in 2009 by industry leaders David Indo and Tom Denford.

We have worked closely with ID Comms over the years to establish and evolve their brand and keep them at the forefront of the ever-changing global media landscape. As well as the master ID Comms brand, we have also helped them define and design a range of sub-brands for products, services and their social media presence.

Branding

We were briefed with the task of evolving the ID Comms brand. The ultimate aim was to create a more contemporary, impactful and practical logo and to create a brand look and feel to support this and better convey their business offering to an expanding client base as the company grew. A versatile and minimal identity system was created to work seamlessly across all communication touch points and collateral.

Analytics Platform

7Ts is a strategic analytics platform developed by ID Comms to substantially improve media performance for leading brands, with the ultimate aim of making their investments in media more powerful, profitable and accountable. We were tasked with creating a brand for 7Ts to encapsulate it as a tangible and easy-to-understand proposition for marketing agents.

The underlying theory is the sum of seven parts: Transparency; Training; Talent; Technology; Thinking; Terms; and, Trading. Individually, they each have their own specific merits, collaboratively they create a “spark” of positive change. Each individual part has its own colour, which creates an eye-catching spectrum when brought together to form the icon. The colour palette plays a vital role throughout the application, helping to create a clear, concise and logical structure to all assets. The branding was rolled out across the UI of the online platform, as well as in a suite of promotional assets and other material for industry events.

Social Media Exposure

ID Comms have attained a strong industry following across their social media channels, especially through their weekly YouTube videos. We helped them define and brand these as “Media Snack” – an Alternative Perspective on key topics across the contemporary media world.

“We have worked with the Carabiner team since 2012 and they are consistently a great partner to work with. They listen carefully to our aims and requirements, and translate these into something clear, understandable and visually impactful. Their cohesive design work has certainly added significant value to our business. Would highly recommend.”

Tom Denford Chief Strategy Officer, ID Comms

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+44 (0)20 8427 4648

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