We were briefed with the task of evolving the ID Comms brand. The ultimate aim was to create a more contemporary, impactful and practical logo and to create a brand look and feel to support this and better convey their business offering to an expanding client base as the company grew. A versatile and minimal identity system was created to work seamlessly across all communication touch points and collateral.
7Ts is a strategic analytics platform developed by ID Comms to substantially improve media performance for leading brands, with the ultimate aim of making their investments in media more powerful, profitable and accountable. We were tasked with creating a brand for 7Ts to encapsulate it as a tangible and easy-to-understand proposition for marketing agents.
The underlying theory is the sum of seven parts: Transparency; Training; Talent; Technology; Thinking; Terms; and, Trading. Individually, they each have their own specific merits, collaboratively they create a “spark” of positive change. Each individual part has its own colour, which creates an eye-catching spectrum when brought together to form the icon. The colour palette plays a vital role throughout the application, helping to create a clear, concise and logical structure to all assets. The branding was rolled out across the UI of the online platform, as well as a suite of promotional assets and industry events.
Social Media Exposure
ID Comms have attained a strong industry following across their social media channels, especially through their weekly YouTube videos. We helped them define and brand these as “Media Snack” – an Alternative Perspective on key topics across the contemporary media world.
“We have worked with the Carabiner team since 2012 and they are consistently a great partner to work with. They listen carefully to our aims and requirements, and translate these into something clear, understandable and visually impactful. Their cohesive design work has certainly added significant value to our business. Would highly recommend.”Chief Strategy Officer, ID Comms