We were approached with the brief of creating a dynamic new brand to represent the company in preparation of their market launch. The brand had to be contemporary and reflect the research and precision that goes into their products, but also work effectively and seamlessly across the three varied sectors of sports, marine and aviation.
The main identifier of the brand is the O icon, which represents air and water passing through their patented hole system, applied to oars and propellers. The bright primary colour palette represents the environmental benefits their technologies provide, and also ensures visual stand out from their direct competitors in each sector.
We created a set of visual application guidelines covering print collateral and online presence, to ensure consistency and provide the foundations for the brand to grow in sync with the business.