“Clean and clinical” was our simple brief from the Qure4u team. We created a brand that both providers and patients could relate to, and instantly feel they could trust. A strong logo, icon, and primary palette is complimented by softer colour shades utilised for categories and icons as the brand filters through collateral and online user interfaces.
We have rolled out the branding across a full suite of marketing and sales collateral for Qure4u, including books, brochures and exhibition items, through to online communications and advertising.
User Interface Design
Working closely with the Qure4u development teams we have successfully created, managed and implemented a clean and intuitive UI style and toolkit. This work has been recognised as engaging both patients and providers in an easy, fun and pleasant way – driving positive healthcare outcomes and increasing patient and provider subscriptions.