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Shappos

Shappos founder Tom Denford grew up just around the corner from his parents’ hat shop in London’s Covent Garden in the 1980s. It is safe to say that hats are a Denford family passion. In 2012 Tom decided to combine his family’s millinery knowledge with the world of e-commerce and launch Shappos, a dedicated online retailer and headwear community. A brand ethos based around this history, together with an iconic identifier, was required for the Denfords’ latest venture.

The idea for Shappos was born at a hat fair in Paris. Parisian design and elegance formed the cornerstone for our inspiration and creative thoughts. Artisan ink illustrations and subtle washes of colour are combined with a gracefully drawn and instantly recognisable ‘S’ motif. We created a beautiful brand, dressed form the head down.

If you would like to learn more about us or are interested in discussing a new project, please get in touch.

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Carabiner Partners Ltd
302 Metal Box Factory
30 Great Guildford Street
London
SE1 0HS

+44 (0)20 8427 4648

london@carabinerpartners.com
© Carabiner Partners Limited 2021 Graphic Design and Branding Consultancy, London UK