Shappos
Shappos founder Tom Denford grew up just around the corner from his parents’ hat shop in London’s Covent Garden in the 1980s. It is safe to say that hats are a Denford family passion. In 2012 Tom decided to combine his family’s millinery knowledge with the world of e-commerce and launch Shappos, a dedicated online retailer and headwear community. A brand ethos based around this history, together with an iconic identifier, was required for the Denfords’ latest venture.
The idea for Shappos was born at a hat fair in Paris. Parisian design and elegance formed the cornerstone for our inspiration and creative thoughts. Artisan ink illustrations and subtle washes of colour are combined with a gracefully drawn and instantly recognisable ‘S’ motif. We created a beautiful brand, dressed form the head down.
