We have been extremely excited to design the brand identity for a new co-working concept in New York City. The Lodge offers high-end, co-working facilities to a niche audience – instead of primarily targeting young start-ups, their aim is to form a community for 40-60 year old investment professionals. Seasoned deal makers looking for a base from which to manage their portfolios can successfully integrate their work and lifestyle at The Lodge.
We are currently working closely with the team at The Lodge on a range of promotional and launch collateral. The full brand case study will follow in due course.