TK International is an independent estate agent specialising in the sale and letting of high-end residential properties in North West London. Based in Hampstead, TK pride themselves on their knowledge of the local area and their passion for providing a dedicated and personal customer service – two key factors we took into consideration when commissioned to create a new brand for them.
The new brand revolves around a simple yet extremely versatile and effective icon. Two minimal “locator” arrows, when composed correctly in tandem, form a dynamic “TK”. The theory of order and composition behind this icon plays out across the wider brand – it is intrinsic to layout, messaging and hierarchy of information. Keeping TK’s original signature orange, we teamed it with a complimentary deep aubergine for a striking and memorable result which is distinctive from their competitors; and a warm and welcoming brand that potential home buyers can trust. Your home is where TK’s heart is…