The Walljam founders were concerned that their current brand was not aligning with their offering and was tired and dated in relation to the product and experience. We carried out a full audit of the existing brand and identified the key reasons why is was not doing Waljam justice. This research process provided the foundations for new strategic and creative concepts, each of which aligned with, and brought to life, the Walljam experience.
We created the Impact W as the spearhead of a new and dynamic brand. It takes its form from the targets on the Walljam wall and the progression that runs through the icon represents improvement in both power and accuracy - two key skill attainments of Walljam users. A vivid colour palette is at the forefront of a suite of supporting visual assets, including participant action photography and a strong new mantra - #BeatTheBest.
We executed the new brand across a suite of promotional collateral as well as mapping out rules and guidelines for online implementation across both participant and franchise websites. The new brand received positive reviews, especially from established sports brands and football clubs, who were eager and delighted to associate themselves with the new Walljam.